Professor David C. Wilson
Waste & Resources Management Consultant
Visiting Professor in Waste Management
Imperial College, London

Let’s Skip ‘The Tip’

Language matters. DCW’s March column for the CIWM Journal celebrates the dramatic improvements in waste and resource management that have been achieved since he first entered the sector in 1974. This is largely due to changes in public behaviour, which have enabled the UK, for example, to increase recycling rates over the last 20 years from just 6% to 46%. However, he questions how we can expect people’s mind set to change permanently when some local authorities, and both professionals and politicians, continue to refer to modern recycling facilities as ‘the rubbish tip’.