ISWA are hosting the first ever Waste and Resources Pavilion at COP28 in Dubai. My contribution is an article, co-authored with the ISWA President Carlos Silva Filho and Technical Director Aditi Ramola, where we challenge the common perception that waste and resource management contributes minimally to mitigation of climate heating. We argue that is simply WRONG, and one can have high confidence that the sector’s potential is significant. Whatever the actual number, action is needed now: it is imperative that better waste and resource management is prioritised in climate action plans and nationally determined contributions.